The creator of LA PIPA is a futurist and media expert with over 25 years of experience leading global and local media agencies. A true innovator and entrepreneur, Alex thrives on curiosity and a drive to push boundaries. His deep industry expertise and forward-thinking approach have put agencies at the forefront of the media business, making him a force in creating new opportunities in this moment of fast, Post-Digital change.

The inspiring female force among the founders, blending her deep expertise in media planning and activation, with her passion for nature, sustainability, food sovereignty, and permaculture. As a champion of these causes, Dory drives our commitment to creating conscious solutions that align with the values of our clients and the future of our planet. Her innovative mindset and dedication to regenerative practices inspire our team to incorporate sustainability into every aspect of what we do.

Co-founder of LA PIPA Sergio is a data privacy expert with a proven track record in leading digital transformation. Known for his deep expertise in data management and privacy regulations, he pioneers privacy-first media solutions that drive innovation, and craft trust-driven strategies, ensuring brands navigate the evolving digital landscape ethically.

Ana joined www.lapipa.io in 2024, bringing her vast experience in the media industry. She has served as Media & Connections Director for The Coca-Cola Company across Western Europe for over a decade, where she led innovative media and engagement strategies across 14 markets. Before joining Coca-Cola, Ana held leadership roles in major media agencies like Saatchi & Saatchi, Mediacom, and Zenithmedia. Her extensive background in both agency and client-side roles makes her an invaluable asset to continue to push boundaries in Post Digital Media Management and innovation

Gordan is an influential figure in the global advertising industry, with over 25 years of experience in media marketing and communications and a passion for fostering business growth through brand-building and cultural transformation. He has successfully led some of the largest media agencies in the world, including a celebrated tenure as CEO of Wavemaker Asia-Pacific; being recognized by Campaign Asia-Pacific as Agency Head of the Year for two consecutive years (2021 and 2022), Gordan is known for his hands-on leadership and a relentless drive for excellence, securing top accolades such as Performance Agency of the Year Greater China and Data & Analytics Agency of the Year Greater China in 2022. With a deep understanding of traditional and digital media, he combines strategic insight with a love for developing people and building cutting-edge, future-ready teams and business models. His leadership style is rooted in honesty, integrity, and a personal commitment to innovation, making him a dynamic leader on the global media stage who we love having with us!

A leading figure in the open-source and IoT community. As the co-founder of LA PIPA, he plays a pivotal role in shaping the platform's innovative direction. He is also the Open Source Ringleader, overseeing LA PIPA’s Hack Space, where he fosters a collaborative environment for creators and developers to push technological boundaries.

Evans is best known for his contributions to the global IoT and robotics community. He is the creator of Gobot, a widely-used open-source framework for robotics and IoT, and GoCV, a Go-based framework for computer vision. Additionally, he is creator and maintainer of TinyGo, a compiler that brings the Go programming language to embedded systems and microcontrollers, making significant strides in IoT development. His thought leadership and technical innovations have earned him recognition at major conferences like FOSDEM and MakerFaire, and he has been instrumental in helping companies like AT&T and Intel tackle complex IoT challenges

Justin is a driving force in the Social Media and performance fields. Passionate about crafting digital marketing strategies he has a wealth of experience in paid social, search, and digital PR, having worked for brands across many sectors; from Amazon, Dennis Publishing, Bain & Company, Teamsport, Aqua Restaurant Group, Legend London, to O2, and The Economist. Justin’s expertise and hands-on leadership continue to push boundaries in the digital space, and is a key figure in our community.

Koen Smeets is an accomplished media and marketing strategist with a wealth of global experience. He previously held the role of Global Strategy Director at Dentsu-Aegis and Starcom (London), where he honed his expertise in driving business growth and media innovation for top-tier brands. After moving to Spain, Koen led Performance Strategy across EMEA for DAC Group, further solidifying his reputation for excellence in performance-driven media. His entrepreneurial spirit ultimately led him to co-found ReMotive Media, where he continues to push boundaries in media strategy and long-term brand growth.

Beatriz is a star who coordinates everything at LA PIPA thanks to her ability to make complex tasks seem simple and always maintaining a positive attitude, even under heavy workloads. No matter the challenge, she consistently delivers with a smile, underscoring her commitment to a good working environment, inclusivity, tolerance, optimism and positive working relationships.

Francesca is a visionary leader with a deep commitment to organizational transformation, leadership development, and the promotion of conscious business practices. As a co-founder of TeamEQ, she leverages her expertise to help organizations enhance team performance through data-driven insights and emotional intelligence. Francesca has also played key roles in global movements like Women in Tech and Conscious Capitalism, advocating for gender diversity in technology and promoting business models that prioritize ethical leadership and social impact. Her work bridges innovation with purpose, empowering teams and organizations to thrive in an ever-evolving business landscape.

Sergio Redruello is a creative professional with a background in filmmaking, photography, TV, design, and digital creation. His career has spanned various fields, where he has combined his skills to engage audiences with creativity and practical solutions.

Marcos Garcia is a seasoned expert in graphic art and printing, with over two decades of experience running his own studio in Northern Spain. His dedication to craftsmanship and design has made him a respected figure in the industry. Alongside his work in graphic arts, Marcos also channels his creativity into the culinary world, where his alter ego as a chef allows him to explore new forms of expression and passion. Whether in the studio or the kitchen, his attention to detail and love for his craft shine through.

He is an artist, promoter, and entrepreneur with over 30 years in the music industry, blending his deep experience with cutting-edge sound design and music production. As the lead sound designer at LA PIPA Studios and ReMotive Media, Eulogio ensures that every audiovisual LA PIPA project features original soundscapes he and his dedicated team crafted. His passion for music production and live performance drives him to create unique audio experiences that elevate the content for brands and immersive projects. This phase of his career focuses on pushing creative boundaries while maintaining a commitment to high-quality, original sound design.

Alonso is an accomplished VFX artist with an extensive portfolio that includes major films such as Ex Machina (2014), Valerian and the City of a Thousand Planets (2017), Geostorm (2017), and War for the Planet of the Apes (2017), showcasing his expertise in creating visually complex and award-winning effects. His work extends to popular TV series like The Boys (2022), and many others.

Beyond his long list of achievements, Alonso is an untold force behind the creation of LA PIPA, who spent many years discussing vision and ideas with Alex Lawton, of who he is a lifelong friend.

At LA PIPA he focuses on collaborating towards transferring his knowledge to people in other fields, and helping young talents find their path in the global VFX industry continuing to make an impact, as a creator and also as a guide for emerging artists.

Susana is a seasoned professional with over 20 years of experience connecting people and brands. As a co-founder of Sound of Connections, she has focused on creating integrated brand experiences that ensure memorable and shareable brand interactions. Her career includes over 10 years client-side experience with The Coca-Cola Company as Media & Connections Director for Iberia, and Media planning & Buying leadership roles for blue chip clients at agencies such as Mediacom (WPP)

Luke is a natural connector with over 15 years of experience in digital marketing, creative advertising, and commercial law. Known for his ability to see opportunities where others may not, Luke excels at bringing the right people together to make great things happen.

With a unique mix of marketing expertise and a legal background, he has a knack for defining strategies that spark growth. Luke works closely with teams and partners to craft campaigns that not only drive results but also create genuine connections with audiences. His passion for creative, impactful advertising is matched by his commitment to ensuring everything runs smoothly and stays on track with compliance and quality standards.

At heart, Luke loves seeing ideas come to life through collaboration, and his approachable, down-to-earth style makes working with him a rewarding experience.

Co-Founder of Mestizo Producciones, musician, and co-creator of LA PIPA Studios, Kiko is a natural native in the Spanish independent music scene. Also known for his one of a kind band like Los Guajes, he blends cultural influences to create unique, dynamic sounds. As the co-director of the Gijón Sound Festival, Kiko has helped shape a vibrant music community, promoting both local and international talent. His passion for music production and fostering creative collaboration continues to thrive through LA PIPA Studios, a hub for content driven and streaming initiatives

A great friend of LA PIPA, Paloma is going through serious problems with her back, resulting from years of hard work in the fashion industry, that make it impossible for her to do any work at all nowadays. We all hope she will be back whenever she can. Animo Paloma!

Dr. Deibe is an expert in data processing. He earned his PhD in Information Technologies Research from the Universidade da Coruña, Spain. He has contributed significantly to the development of efficient data structures and algorithms for handling massive datasets, particularly in the visualisation and processing of point clouds. With experience in both academic research and `rovate business, David has pioneered tools for data visualization and big data storage solutions across multiple sectors, from shipping and naval industries to marketing and media.

Currently, David continues to contribute to innovative projects in data engineering and computer vision, advancing the boundaries of marketing and media data science, engineering, ML and AI, as well as providing the backbone fr more sustainable advanced analytics.

Arantxa is a skilled marketing and business strategist with expertise in programmatic advertising, sales management, and international expansion. She has a strong track record in driving business growth, developing go-to-market strategies, and leading client relations. With experience in both digital and cultural sectors, Arantxa excels in project management, creative innovation, and optimizing customer lifecycle marketing. Known for her strategic leadership and hands-on approach, she brings a dynamic mix of innovation and execution to every role she undertakes.

Fabio is a martech expert with deep knowledge in modern marketing technologies and strategies. He focuses on navigating the complexities of the digital landscape, helping businesses optimize their media performance and integrate technologies. A Londoner, originally from Brazil, and with one foot in Asturias, his core expertise lies in digital transformation, data-driven decision-making, and utilising tools like AI to enhance marketing operations. With a firm, zero bullshit approach to collaboration, he works across client and partner teams to streamline processes and ensure that marketing initiatives are aligned with broader business objectives, enabling brands to thrive.

Jaime is an expert in the proptech sector, with a strong focus on integrating technology into real estate and facilities management. His expertise includes utilising digital tools and innovative solutions to streamline property management, enhance facilities operations, and improve overall efficiency. Jaime is dedicated to helping businesses adopt advanced technologies that optimize processes, making both property and facilities management more agile, cost-effective, and customer-centric.

Fernando is a seasoned surf instructor who has garnered recognition through numerous surf competitions over the years. His achievements include top placements in regional and national surf events. His accolades showcase his deep connection to the ocean and his ability to navigate the challenging dynamics of competitive surfing, enhancing his credibility as a surf coach. He is also a graduate in Business administration, has a Bachelor's degree in Marketing and management in the sports industry and is a Graduate in Psychology, allowing him to combine his love for sport with a focus on mental well-being. He is also a podcast host and radio presenter, where he shares his insights on mental health, personal development, and the surf lifestyle. A passionate supporter of lapipa.io, Fernando is committed to helping others thrive, both in the water and in their personal lives-

Description Gaby is a multidisciplinary music worker with over two decades experience as a singer, composer and live performance professional.