The Omnicom-IPG Merger: Doubling Down on the Past as the Post-Digital Future Emerges
In a Post-Digital landscape reshaped by decentralization, the recent Omnicom-IPG merger clings to outdated hierarchies and centralized control. Discover how forward-thinking agencies, empowered by blockchain-driven AI solutions and distributed collaboration, are redefining the advertising ecosystem—leaving behind antiquated conglomerates in favor of transparency, agility, and truly global innovation.
The Post-Digital Era: Why Open Source Is the Future of Marketing and Media
The Post-Digital Era is not just an evolution; it’s a transformation that redefines how businesses connect with consumers and build sustainable growth. Open-source technology is the foundation of this transformation, offering a path toward more ethical, adaptable, and cost-effective marketing and media solutions.
Who Cares?
The advertising industry is by common consent a less attractive place to be these days. It has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty. And this before AI really gets into its stride.
BREAKING MEDIA AGENCY MOLDS: THE POST-DIGITAL BUSINESS AGENCY IS HERE
“Curiosity is our compass. It guides us to question the status quo, explore uncharted territories, and challenge conventional wisdom. At Re:MOTIVE Media, we encourage a culture where asking "why" and "what if" is the norm. This relentless pursuit of knowledge and understanding fuels our creativity and leads to groundbreaking ideas that captivate audiences and drive engagement.”
Adriana Rodríguez Flórez Joins Bedrock and LA PIPA
Welcome Adriana Rodríguez Flórez to the Bedrock and LA PIPA team! Adriana's return marks a significant chapter in our story of innovation and resilience. Discover how her roots in Mieres fuel her passion for driving transformative change in art, culture, science, and technology. Join us in celebrating Adriana's commitment to Asturias's legacy and our mission at Bedrock and LA PIPA. #Innovation #Asturias
Making different happen newscast
Stay tuned for the launch of "Making Different Happen" – where we don't just observe the changing world of media and technology; we're the force driving it. Join us, and be part of making a difference, every day.
MUSIC SHAPED OUR MINDS
In the late 90s and early 2000s, the advertising industry was embarking on a transformative journey, with digital media emerging as a new frontier. Pioneers navigating this shift were young professionals at the time, whose work with esteemed agencies such as BBH, Naked, and Motive in London set the stage for careers defined by innovation and a drive to push the boundaries of media and advertising.